How to come up with new business ideas?
About me
INNOVATOR | FOUNDER | AUTHOR | HACKER
Tomáš Studeník (*1976) is a Czech radical innovator, founder, author and urban hacker. Tomas helps global companies as well as European cities unleash their technology innovation potential while seeking new growth opportunities in the post-digital era. He holds MBA from the University of Liverpool and MSc in Innovation from HEC in Paris. He completed management courses at INSEAD, Oxford University as well as University of Cambridge. Tomas is the founder and CEO of management consultancy Insane Business Ideas.
In addition to organizing FuckUp Nights, where failure stories are shared publicly, Tomáš organizes CEE Hacks innovation marathons, where hackers and students from around the world gather to solve challenges in sustainability, energy, healthcare and urban development. In 2018, Tomáš published the Great Book of Fuckups, where he had collected over forty failure stories from Czech personalities. Tomáš was nominated for Esquireman 2019 award. Computerworld Magazine named Tomas TOP Czech IT Personality of 2020.
Tomas is the author of THEaiTRE project celebrating 100 years of the word “robot”. For the first time in history, artificial intelligence wrote a full-blown theatre play that was performed by human actors. It was premiered in Švanda Theatre in Prague on 26 February 2021.
In 2022, Tomas launches Caelestinus – a Central European Healthtech Incubator and is working on a new artistic man-machine collaboration project PLaiPRAGUE to tour European cities.
Together with the Dean of Faculty of Computer Science and Management of University of Hradec Králové Prof. Josef Hynek, Tomas teaches one-semester course in Science of Failure. Their new book, the Art of Failure, will be out in March 2023.
Brainshops
WORKSHOPS OF CREATIVE THINKING DEVELOPMENT
Product, Service and Business Model Innovation, Company Culture Innovation, Sustainability Innovation, Internal and External Innovation Techniques, Futures and Foresight, Design Thinking, Morphological Analysis, TRIZ, Prototyping
The Big Book of Fuckups
AVAILABLE WITH ALL GOOD BOOK DEALERS OR ONLINE
Collected stories of failure of famous Czechs in business, culture and life in general.
How did billionaire Karel Janeček lose his money? Why did Ondra Kobza’s French restaurant project fail? If you don’t screw up, you won’t win. How to cope witch failure? Learn from forty three real-life lessons of Czech entrepreneurs, directors, investors, creators, artists, athletes and adventurers.

Media

THEaiTRE: A theatre play written entirely by machines (Techxplore.com)
Report on PLaiPRAGUE – Události v kultuře (Czech Television) in Czech
Forum de la Résilience: Prendre soin des futurs (Métropole Rouen Normandie) in French
When hackers do good (Nova.cz) in Czech
Czechs suffer from fear of failure since school (DVTV) in Czech
Our child and adult hackers will improve transport in Prague (Lidovky.cz) in Czech
Organizer of FuckUp Nights, author of the book The Great Book of Fuckups (DEEP TALKS 39) in Czech
We Fight Failures Most of our Life (Czech Radio) in Czech
FuckUp Nights: Failures Are a Source of Inspiration and Motivation (Czech Radio) in Czech
What they said about me








For companies
BRAINSHOPS, WORKSHOPS, LECTURES AND FACILITITATION FOR YOUR TEAM, EMPLOYEES OR ORGANIZATION.
Workshop attendees
Case studies
Ideas put into practice
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Drop me a line, give me a call or stop by for a cup of coffee.
Insane Business Ideas s.r.o.
Celetná 19, 110 00 Prague 1, Czechia